How will advertising on Facebook help your business?
Your Audience Is On Facebook. Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. So yes, your audience is on there somewhere – it’s just a matter of finding them.
Facebook Ads Are Cheap. Seriously, they’re practically free! Well, not quite. In fact, the reason you need to advertise is because getting traction from organic activity on your business page won’t yield results. The days of organic reach are long gone; your posts just aren’t showing up in your fans’ Facebook newsfeed. On the bright side, Facebook ads tend to cost a fraction of what other online marketing channels cost.
The Targeting Capabilities of Facebook Are Exceptional. Along with tons of different ad types, like video ads, the level of granularity you can get with Facebook targeting capabilities is beyond belief. You can literally target President Obama or the Prime Minister of France. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers.
Facebook Allows You to Find New Qualified Leads Easily. Once you’ve found an audience that converts like crazy, you can clone them. The feature is called “lookalike audiences” where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business.