Search Engine Optimization (SEO)
SEO, or search engine optimization, is one of the oldest techniques used to build an online presence. Despite that, it remains one of the most important. Not only have optimization processes changed dramatically over the years, but the focus has changed greatly, as well. Once upon a time, website owners needed only to worry about achieving a high keyword density in their website content. That told search engines what the website was about, and built authority.
The situation today is dramatically different. Not only are Internet searchers savvier than ever, but search engines themselves have become vastly more sophisticated.
While keywords, keyword phrases, related terms and the like remain very important, there are many other factors that go into optimizing a company’s website for search engines, and many of those areas are easy to overlook, particularly if you are not an experienced SEO professional. Some of those areas include:
- Website copy (text)
- Website meta data
- Image alt tags
- Page headers
- Individual page URLs
- 404 page customization
- Internal linking structure
- Content length on website pages
A lack of search engine optimization can limit your success greatly. If you’re ready to take the next step, contact us today for a free consultation with one of our SEO experts.